For companies that see the enormous ROI potential by having their brand associated with the active community.

Contact e-mail: consulting@tri-soul.com

Summary

My education and experience uniquely qualify me for your trust. Over the past 25 years, I have generated income for 10 companies as well as meeting business objectives for 3 non-profit organizations.

Marketing Consultant, 25 years
Sales Experience, 10 years

Examples of Excellence

Submarina. San Marcos, Ca; Marketing Consultant
Increase sales through sharing of marketing ideas designed to penetrate new markets and compete with giant competitors. Assess new target market and provide industry expertise on how to position company image and product offerings to best serve company objectives.  Design and lead presentations that show how to maneuver appropriately in a highly competitive franchise environment. Select and participate in promotional events crafted to elevate brand awareness and create the highest return on investment.

De Soto Sport. San Diego, Ca; Brand Ambassador
Capitalize on persuasive skills to increase sales and galvanize inbound customer traffic to distribution outlets. Stimulate unrealized and unfulfilled needs in the target customer by promoting the brand directly. Infuse the population with product samples and catalogs while conducting various industry expositions. Lead by example in the community by exposing the brand's high-performance function while training and by achieving podium finishes in competition. Educate the public on the brand's technology, superiority, and value through personal testimony. Exhibit influence over the target market in their purchases of the product line at industry expositions and respectfully compare the company’s quality and service to the competitor’s alleged strengths.

Titan Flex Bikes. Santee, Ca; Brand Ambassador
Ignite desire in the target market for high performance bikes which results in sales. Race on the company’s bikes during competition and function as a mobile billboard for the brand.  Educate the public on the brand’s technology, demonstrate the bike’s superiority with podium race results, make contact, and establish genuine leads. Study the industry, stay up-to-date on market trends and customer’s buying habits, capture and provide primary data to the company’s CEO.

FRS. San Diego, Ca; Marketing Consultant
Stimulate public awareness in the product. Wear apparel with brand logo; distribute samples, and coupons, to drive up sales.  Build up high expectations within the customer base regarding the value of the product and how it relates to optimal athletic performance.  Deepen brand loyalty with clinics and seminars that demonstrate how the product contributes to healthy living.

New Balance. Okinawa, Japan; Brand Ambassador
Expose brand in a professional manner within the highly competitive athletic shoe marketplace. Establish and cultivate enduring product loyalty by emphasizing the brand’s superiority during competitive endurance sport events, club gatherings, and formal seminars. Inspire Japanese athletes to purchase the various New Balance product offerings. Exploit note-worthy athletic performances, function as a New Balance Triathlon Team member, and serve as a spokesman to the public.

Twin Lab Sports Nutritionals. Fort Worth, Tx; Sales Generator
Spark interest in the highly competitive sports nutrition market with new product line. Set the example to the target market and show how the product content contributes to fitness goals and superior athletic performances.  Attract new customers to promotional events by using persuasive skills. Appear in store-front events that included booth displays, photo signings, and design in-store isle displays.  Disseminate on-line newsletters and instill customer confidence in product claims.

Education

B.B.A.; Marketing, National University
A.A.; General Studies, University of Maryland
Group Exercise Instructor; Aerobic Fitness Association of America
Running Coach Certification; LA 84 Coaching Association

Additional Comments

24 years of honorable service in the United States Marine Corps. Held countless leadership positions for 22 years. Accomplished real-world tasks, with minimal resources, by taking advantage of problem-solving and multi-tasking leadership skills. This consistently produced superior results. Broad background in coordinating, facilitating, and maintaining small to medium-size business telecommunications.  Specialized in management operations that provided business phone service, mobile telecommunications, business internet, cabling services, and business phone systems.

 Related Awards

3 medals for Professional Achievement and 4 Letters of Appreciation

Athletic Achievements

2009, 2008, 2007; San Diego Triathlon Race Series – Winner
2009; Las Vegas ½ Ironman Triathlon – 2nd Age group
2009; San Diego Classic Triathlon – 4th Elite
2009; Encinitas Triathlon – 8th Elite
2009; Carlsbad Triathlon – 8th Elite
2008; Nine Triathlon Age group and two overall podium finishes
2007; Eight Triathlon Age group and two overall podium finishes – San Diego, Nevada, Arizona
2003; Ironman Hawaii World Championships, Ironman Japan and Ironman Korea – Competitor
2001; Tour De Okinawa, Japan 80km stage bike race – Winner
2000; ITU Military World Triathlon Championships – Competit